Steve Jobs set Adobe on a path away from hardware and towards software which eventually led to their purchase of Flash, notes TNW.
When Adobe launched in 1982 it was a hardware company with two employees, John Warnock and Chuck Geschke. The two men were trying to build the best printer ever based on the fantastic PostScript software Warnock had written. At the time Apple was also working on a laser printer based on hardware from Canon but did not have the software to run it.
When Steve Jobs heard about Adobe's printer he went to take a look and was blown away by their software. "We were the first ones in the U.S. to have the Canon laser printer," said Jobs. "When we went over to see John and Chuck, we could quickly see that our hardware was going to be better than theirs and that their software was more advanced than what we were working on. I was simply blown away by what I saw."
In 1984, Jobs had a meeting with Warnock and Geschke that changed the company and publishing forever.
This time the duo took notice. "If someone keeps saying, 'You have a business here,' and it's not the business you're doing, then it's time to change your business," Geschke says now. Jobs says, simply, "I convinced them to drop plans to be a hardware company and be a software company instead."
Jobs managed to get what he wanted which led Adobe to pursue software like PostScript, Photoshop and eventually, through an acquisition of Macromedia, Flash.
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