Apple on the west coast has begun production of ad spots for a national advertising campaign that will back its most high-profile iPhone launch to date, but completion of those spots isn't slated until early October, AppleInsider has learned.
Apple has started shooting commercials for its the upcoming iPhone 5, reports AppleInsider.
More specifically, one person familiar with the matter says that filming for the television spots is taking place out in Los Angeles in conjunction with the iPhone maker's long-time ad agency TBWAChiatDay.
Another source says the production schedule is set for completion by the middle of the first week in October. This timing aligns with recent reports that the iPhone 5 will be available on October 7th or possibly the 14th.
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